It is that time of the year when we all join family and friends in ushering the season of festive cheer. While merry-making is what characterizes the Christmas and New Year season, Christmas is also about spreading the festive cheer to the less fortunate and vulnerable in society.
Now, more than ever, this Christmas season calls on us to make a conscious effort in supporting those who are in need given the devastation COVID-19 has caused in our communities. As such, it is fitting that companies and individuals take time to extend acts of charity to those in need.
Corporate Social Investment (CSI) programmes is one of the channels through which corporate entities can give back to society this festive season. Kenya Electricity Generating Company (KenGen) has been doing this throughout the year by undertaking several CSI projects aimed at transforming the lives of communities living near its installations.
Through its philanthropic arm, the KenGen Foundation, KenGen has continued to steer the conversation around sustainable development through viable and successful CSI community programs. On the education front, the company has offered annual scholarships to bright and deserving students from disadvantaged communities neighbouring its power plants. Since 2005, KenGen’s Education Scholarship Programme has supported more than 900 students at different level of education.
Apart from this, KenGen has also supported the development of school infrastructure development with construction of classrooms, dining halls and laboratories; provision of furniture and educational materials.
Organizations can emulate KenGen’s CSI approach which takes a sustainable approach and ensures that the spirit of giving is not only seen during the festive season but is a continuous drive that is firmly entrenched in the organization’s day-to-day operations.
All said and done, these acts of charity are not limited to corporates only. As you consider what to do at an individual level to put a smile on someone’s face, here are some pointers to consider. First, consider sharing your material resources. You may consider donating foodstuff, cash or clothing to those in need.
Secondly, take some time to visit a Children’s Home or a home for the Elderly. This is one way to share the warmth of family with people that need to feel loves and cared for. This way, the true meaning of Christmas will be expressed in ways that make a lasting impression on the individuals and communities that you interact with.